3 steps to get more response from your web visitors

One of the biggest mistakes that people make when writing website content is not knowing what they want the visitor to do when they get there. Do you want your visitor to browse a couple random pages and leave? I assume not. Most people would like the visitor to subscribe to an email list, buy something, contact them, download something, or any number of other things. Here are 3 steps to help you when creating content for your website:

1. Decide on the main 1 or 2 actions you want the visitor to take. There could be more than 2, but simpler is better. Pick 1 or 2.

2. Make sure your copy clearly explains the benefits of taking the above action or actions. Again, simpler is better, so don’t clutter the content with lots of information that doesn’t support the main purpose.

3. Make it easy and obvious. Don’t give them lots of steps, have long forms to fill out, or 20 different options if you can help it. One strategy is to have a button that says “BUY NOW” or “SUBSCRIBE”, and the button should stand out. If you do have multiple options, categorize the options and give them a few. After they choose one, give them a few more. Walk them through the process.

One last note: Use this strategy for every page of your site. Each page of your site probably has a different purpose.

Join the conversation
Have you recently been to a website that was really easy to use and you didn’t have to search for the next step? What site was it? Post your answer below.

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- Tim the Design Guy

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