Make people WANT to read your message!
July 14, 2011
“Focus on the core problem your business solves & put out lots of content, & enthusiasm, & ideas about how to solve that problem.”
-Laura Fitton, Founder, Oneforty.com
If you can succesfully impliment this idea, you will accomplish several things:
1. You will show people that you know how to solve their problem.
2. You will show people that you are willing to help by giving free, valuable information.
3. You will get the attention of people with a problem you can solve, i.e., potential clients.
4. Because your information is valuable and helpful, people will WANT to read it.
One source that I have found for producing good content is my email archives. Often times a client will email me a question and I’ll spend 1/2 an hour explaining the answer in detail. I then realize later that by changing a few words and removing the names, this email would help lots of other people who have the same question.
What are some ideas you have used to create content focused on solving the problems of your current and potential clients? Post your answer below.
