“Call someone who cares”
August 12, 2010
That old saying is very true when it comes to marketing. When you’re sending a message, marketing or otherwise, you need to talk to people who care or you’re wasting your time. If I buy an advertisement in a magazine read by people who are unlikely to buy from me, I am trying to send a message to people who don’t care.
Before you make a marketing effort, you first need to have figured out who cares. Who needs what you have to offer? Then you need to figure how to reach them.
Over on the Lawyer Marketing Blog, they have a great list of questions to help you target your marketing:
What is the demographic you cater to?
How are they looking for your services?
Where are they looking for your services?
Are they likely to do research first?
Is there urgency in the legal service you are offering?
Are you selling on price?
Do you cater to a higher end client?
Are they likely to sign up right away or will it take several meetings?
Answering questions like these will help you to answer the main questions ”Who cares?” and “How do I reach them?”
What are some questions you’ve heard or use that help you better target your marketing? Post your answer below!
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